Curriculum Vitae
Creative Director with vast experience in design and brand strategy, having successfully developed brands for clients, built strong relationships with stakeholders and spearheaded innovative communication strategies, resulting in high client satisfaction levels and revenue growth for brands like Doodle, Samsung, Siemens, and Tabasco. Skilled at leading and training high-performing teams, and consistently exceeding all set KPIs, ensuring the smooth daily running of operations.
Key Skills
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People Leadership & Training
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Cross-functional Collaboration
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Stakeholder Relations
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Creative Direction
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Communication Strategy
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Brand Development
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Achievement of KPIs & Targets
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Campaign Development
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Digital Marketing
OrsonRodriguez | Munich, Germany
Freelance Creative Director
2023 - Present
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Guiding and helping startups and SMEs to sell more to their clients, exceeding targets and meeting KPIs.
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Presenting powerful branding and design assets including logos and typography, web design and packaging.
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Accomplishing excellent client service as a result of understanding and exceeding clients’ expectations.
Doodle GmbH | Munich, Germany
Creative Director
2022 - 2023
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Spearheaded innovative communication and marketing plans, contributing to business requirements.
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Boosted brand awareness levels and reached out to target audiences, resulting in business growth.
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Coached and mentored a team of content marketing managers, closing employees’ skill gaps as a result.
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Handled resources and processes, and delivered brand strategy audits, overachieving all targets and goals.
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Designed market research framework using qualitative customer interviews, identifying market trends.
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Cooperated with senior management to create and integrate new marketing initiatives and action plans.
reev GmbH | Munich, Germany
Creative Director
2020 - 2022
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Identified and recruited the right talent for the organisation, leading to enhanced team productivity levels.
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Communicated and reported to the CEO whilst liaising with C-level executives during senior meetings.
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Supervised the delivery of design and creative objectives in adherence to company KPIs direction.
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Coordinated projects from concept to execution and production, ensuring all deadlines were met.
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Carried out research and testing to assess brand tracking, consumer needs and competitor activity.
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Created strategy for corporate identity and branding, acting as a creative partner to stakeholders.
schoene neue kinder GmbH | Munich, Germany
Senior Art Director
2018 - 2019
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Steered new concepts and drove execution for brands like Tabasco, Webasto, SAP and NFON.
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Maintained strong relationships with contributors including developers, art directors and UX designers.
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Attained high client satisfaction levels by ensuring an outstanding visual language and identity for them.
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Delivered design based on best practices whilst in cooperation with UX researchers, meeting KPIs.
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Became the main point of contact for clients, ensuring a cohesive production of web, app and other assets.
Key Skills
iris Worldwide | Munich, Germany
Senior Art Director
2017 - 2018
ATOM Group (Master of Malt) | Tunbridge Wells, UK
Creative Lead
2013 - 2017
Master of Malt | Tunbridge Wells, UK
Marketing Executive (1 Year) & Online Editor (3 Years)
2009 - 2013
Technical Skills
Sketch, Figma, Adobe Suite (Illustrator, Photoshop, InDesign, XD), Asana, Confluence, Jira, Power BI, Google Analytics.
